Jon Ross, Owner
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Q: What inspired you to start this business, and how did it first begin in our community?
A: Southern Lawn Care actually began right here in the neighborhood in a very simple way. I’ve always taken pride in keeping my own yard looking its best, and over time neighbors started asking if I could help with theirs as well. What began as helping a few people down the street quickly grew through word of mouth. Neighbors would see the difference in a yard after it had been serviced and ask if I could take care of theirs too. Before long, those few yards turned into a full schedule and eventually a full business. Because I live in the community myself, it’s always felt personal. I’m not just servicing properties here — I’m helping maintain the neighborhood that my family and neighbors call home.
Q: What makes your business different from others that offer similar services?
A: The biggest difference is that Southern Lawn Care is truly local and personally operated. Customers know exactly who is taking care of their property each week, and that level of consistency makes a big difference. Attention to detail is also a major focus. Clean edges, consistent mowing patterns, and proper turf practices are things many companies rush through, but they’re the details that really make a lawn stand out. Being part of the community also means I care about the overall appearance of the neighborhood, not just individual properties. When the yards look good, the whole community benefits.
Q: What is one thing about your industry that most customers don’t realize but should know?
A: One thing many people don’t realize is that lawn care is as much about turf health as it is about appearance. Florida grass goes through a lot of stress throughout the year from heat, heavy rain, cold snaps, and pests. Things like mowing height, fertilizer timing, and watering practices all play a big role in keeping a lawn healthy. When those things are done properly, lawns stay greener, stronger, and more resilient. A good lawn service isn’t just cutting grass — it’s helping maintain the long-term health of the property.
Q: What has been the most rewarding moment or customer experience you’ve had since opening your business?
A: One of the most rewarding aspects of this business has been the relationships built with customers over time. Many of the people I started working for early on are still clients today. It’s also incredibly rewarding when neighbors recommend Southern Lawn Care to friends and family. Word of mouth has been the biggest reason the business has grown. Knowing that people trust me to take care of their homes and take pride in the results is something I never take for granted.