Clayton and Cassidy Kiddey, Owners
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Q: What inspired you to start this business, and how did it first begin in our community?
A: We’ve always liked building things and seeing ideas become reality. Wy-Co began with us creating custom pieces for friends and family—something they could wear and be proud of. It started simple, but the mission stayed the same: clean designs, quality production, and treating customer with the attention to detail they deserve. As the community supported us, we expanded into more product lines and brought more production in-house so we can control quality from start to finish.
Q: What makes your business different from others that offer similar services?
A: What makes Wy-Co different is that we’re built for small businesses and local organizations—not huge minimums and one-size-fits-all orders. We specialize in smaller runs with high-quality results at affordable pricing, so you can get professional gear without having to buy hundreds of pieces. And we’re big on service: we make sure every order is done right, and if you’re not 100% satisfied, we’ll make it right. That combination—low minimums, quality, fair pricing, and a satisfaction-first mindset—is what sets us apart.
Q: What is one thing about your industry that most customers don’t realize but should know?
A: One thing most customers don’t realize is that “custom apparel” isn’t just one process—there are a lot of different decoration styles for shirts, hats, jackets, and more, and each one has its own best use. The right choice depends on things like the fabric, the design detail, how the item will be worn/washed, and the look you’re going for. That’s why we spend time educating customers and helping them choose the correct embellishment type for their needs—so they get the best result, the best durability, and the best value.
Q: What has been the most rewarding moment or customer experience you’ve had since opening your business?
A: The most rewarding part has been seeing a customer’s vision go from just an idea to a finished product they’re genuinely proud of—whether it’s a new logo on hats, uniforms for a team, or gear for a growing business. Along the way, we’ve also built real relationships with our customers, and that’s been huge for us. And honestly, one of the coolest moments is spotting someone out in public rocking something we made—it’s a reminder that we’re helping people represent their brand and their story in a real way.