ADVERTISING RESOURCES
Build a Local Presence with Category Exclusivity
A focused approach to making your business easier to recognize in a neighborhood.
Choose a community deliberately.
The best market fit starts with the homes your business can serve. Consider service boundaries, location, capacity and the customers you want to reach.
Use exclusivity to simplify the message.
One advertiser per business category gives each participating business a distinct place within the edition. Restaurants are exclusive by type: one pizza restaurant, one taco restaurant, one steakhouse, and so on per edition. It does not guarantee sales or prevent competitors from advertising elsewhere.
Keep your identity consistent.
Use the same business name, logo and contact details across your mailer, website and business profiles. Make the next step easy for a resident who wants to learn more.
Review before repeating.
Track the inquiries and sales you can attribute to the campaign. Use what you learn about the market, message and offer to decide whether another placement fits your goals.
Ready to explore a LocalMailer placement? Choose a market or contact our team to discuss category availability and timing.