Issac Turpin // CEO & Founder of True
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Q: What inspired you to start this business, and how did it first begin in our community?
A: What inspired me to start this business was seeing firsthand how homeowners are often left confused or taken advantage of when something goes wrong with their home. I’ve spent over 20 years in the construction and restoration industry, and during that time I saw a real need for a company that would show up, do the job right, and truly take care of people. True Builders started right here in our community with a simple goal — to build a company based on strong values and real service. We wanted to create a team that homeowners could trust when they needed help the most, whether it was storm damage, roofing, plumbing, or home repairs. As we grew, the vision expanded into building multiple divisions including True Plumbers & AC, True Roofers, and True Aluminum. At the core, the mission has stayed the same: take care of people, do excellent work, and build something our team and our community can be proud of.
Q: What makes your business different from others that offer similar services?
What makes our business different is that we’ve built everything around values and people, not just the work itself. At True, we focus heavily on our culture and the type of team we build. Our core values—Thankfulness, Reliability, Unity, and Excellence—aren’t just words on a wall. They guide how we treat our customers and each other every day. We’ve also worked hard to build a company that can truly serve homeowners long term. Instead of just offering one service, we’ve built multiple divisions—roofing, plumbing, aluminum, and construction—so our clients have one trusted team they can call when something goes wrong with their home.
Q: What is one thing about your industry that most customers don’t realize but should know?
A: One thing most customers don’t realize is how much the quality of the installation and the people doing the work matters. In our industry, two companies can use the exact same materials, but the outcome can be completely different depending on the skill, training, and integrity of the team installing it.
Q: What has been the most rewarding moment or customer experience you’ve had since opening your business?
A: The most rewarding moments usually come when we’re able to help a homeowner during a really stressful situation. When someone’s dealing with storm damage, a roof leak, or a major plumbing issue, their home—the place they feel safest—suddenly becomes a source of stress. Being able to step in, solve the problem, and see the relief on a customer’s face once everything is taken care of is incredibly rewarding. Hearing them say they trust us or that we made the process easier for them reminds us why we do what we do. At the end of the day, it’s not just about fixing homes—it’s about helping people and serving the community we live and work in.